Context: Grad School Capstone Thesis
Date: April 2019
Type: Campaign

Ruining the suspense and jumping straight to the conclusion, the greatest struggle for those with ADHD is the stigma that surrounds it, coupled with the frustration of trying to be something they are not. What was found to be most beneficial was support for the skills and talents that they do possess, and encouragement to continue to stay super.

Capstone Book

Branding

The Campaign

First, people see these...

... Then they'll find one of these...

... And join the movement to be the most encouraging person they know.