Part of my grad school curriculum was a cross-disciplinary travel studio where a handful of us explored Amsterdam and their methods of incorporating circular design into society.
The major assignment of the semester was an individual exercise for a concept proposal.
Through extensive research and even interviews, it was found that the confusion and inconsistency of various systems was the greatest barrier for people choosing to recycle items.
The local recycling center had issues with contamination, and local residents weren’t sure what was and what was not recyclable.
This particular idea was a promotion for accurate recycling.